Located in Shanghai’s Gubei district, this pastry shop serves local residents as a custom coffee and delicious sweets heaven. With its concept inspired by London’s Strawberry Hill, it was designed with great attention to detail, vivid graphics and careful furniture selection.

Color and mood change throughout the space – from the bright and open displays and cashier area to the lounge seating area and, finally, the high bar area with a feature wall and special lighting. Divided into distinctive parts, space can be partly semi-enclosed for private events or operate as a coffee lounge for long weekend afternoons.

The in-out concept plays a major role, as the best way to invite customers to try Strawberry Hill signature cakes and coffees is to open up the big windows and create a visual connection – from outside to inside and from inside to outside.